About Us

Our Story

Dynamo 44 was established in 2018 after nine years operating in the FMCG sector. We are a dynamic business that provides its customers with a range of products, created from the best ingredients at the best price. Since launch we have established a formidable range of international suppliers enabling us source products from around the world.

We've focused on being a supplier of both private label and challenger branded food products to major UK supermarkets and more recently the discount grocers, wholesalers and foodservice. We've answered their need for competitively priced products and provided strategic solutions to their customers' needs.

Who are we?

We are an independently owned company, comprising a dynamic team of industry experts who are driven by the desire to deliver on time and meet every customer specification. Our collaborative team understand your buying challenges and can provide product solutions via our reliable, global network of suppliers.

Our success is born out of decades of industry networking and a comprehensive understanding of a wide variety of categories and retail environments, with our main focus being UK supermarkets. In addition to which, our growth has been underpinned by a dependable network of suppliers that are both responsive and flexible.

We have also ensured that the skills and expertise of our team are transferable across categories, channels and territories. No product buying challenge is too great for our team of sourcing, technical, NPD and supply chain experts!


What do we do?

Our core business is global product sourcing, across a wide range of food groups, specialising in chilled meat, canned meat and ambient ready meals; in addition our diverse range includes noodles, pasta, rice, grains and hot dogs.

We are an agile team that respond efficiently to new business enquiries, ensuring that your customers' needs are met in a timely manner. Our sales teamwork with you to understand your needs, identify gaps within your ranges and categories that are underperforming. Our full-service team will work in partnership with your buying colleagues to deliver your objectives in full, on time and within established financial parameters.

By dealing directly with our global suppliers we can guarantee the best cost prices and specifications to meet your customers' needs. The common attributes of our entire range are authentic recipes, standout branding and the best quality product for the most competitive price.

Our successful business model enables us to confidently say that we deliver in every sense of the word.